NORDIC MUSE GIFT VOUCHERS
BRIEF
When independent own-label jewellery and branded Nordic lifestyle store Nordic Muse needed to create a personalised premium voucher that made gift-giving a stress-free affair, it turned to LJB Studio for their expertise in delivering high quality, thoughtfully considered design. Tasked with managing the art direction, graphic design, paper specification and print production, a multipurpose voucher was produced.
SOLUTION
A flexible format, consisting of three elements; a business card, compliment slip (to hand write a personalised message) and the voucher – all tied together with a seamless paper band – making the solution both environmentally sound and cost-effective. The voucher pack when together aligns to reveal only the most the essential information: 'Nordic Muse Gift Voucher' 'Lifestyle Store' and website.
From a nordic-inspired palette, of off-whites, greys and nudes, we selected the highest quality paper from our sustainably-sourced Paper Lab – blending G.F Smith’s Recycled Stock Nomad and FSC Colorplan Mist with Antalis’s Cyclus Offset 100% Recycled.
IMPACT
The resulting vouchers, are minimal in design and decidedly Nordic, perfectly capturing the essence of Nordic Muse through colour and texture. Designed to be a keepsake – once redeemed, each voucher is stamped, enabling the gift receiver could keep the beautiful voucher pack.
BRAND WORDS
Independent, Nordic, Natural Luxury
CLIENT
Nordic Muse
SERVICES
Graphic Design
Print Management
Paper Specification
DELIVERABLES
Gift Voucher
Compliment Slip
Embossing Stamp
Ink Stamp
Business Cards
Client Testimonial
Being a small business, it is always a top priority for us to work with other independent makers and creators where possible. This is the reason why we reached out to LJB Studio, a Manchester-based design agency founded by Laura Jane Boast, to create our Nordic Muse Gift Vouchers, which are now available to order online too. And what can we say – we are in love with the result. The minimal cards consist of three elements crafted in the highest quality paper and perfectly matching with our brand aesthetics.
LJB Studio’s services cover every aspect from brand consultancy to print design specialising in environmental consciousness and social responsibility. Laura’s work has not only nailed the brief – but it has also been a very personal experience that goes beyond any anonymous supplier-customer-relationship.
Laura, who has also created the beautifully made magazine Design Giving, works with a handful of collaborators, including photographers, animators, developers, copywriters, manufacturers, and printers. This network enables them to be flexible, working on small to large projects, delivering high quality, thoughtfully considered design.
We are very proud to have such a vivid design scene in Manchester and collaborating with LJB Studio has proved the benefits of local services always outdo big, generic companies.
