Look book creative helps Vitamin and Someday Designs to shine

BRIEF

When British furniture and lighting brand Vitamin partnered with online interior and lifestyle store, Someday Designs, to create the ‘case pendant’ light, they required creative support to help bring its understated aesthetic to life.

SOLUTION

In response, LJB Studio produced a look book that neatly unfolds to reveal lifestyle shots, product specification details and the brand story. Utilising a modern, minimalist palette to complement the elegance of the light’s design, the high-end craftsmanship was embedded in every element. 

IMPACT

Managing the whole project, from the graphic design and editorial layout, to the paper specification and print management, LJB Studio ensured that sustainability was a key consideration throughout. The finished look book has gone on to secure stockists internationally.

BRAND WORDS
Thoughtful, Modern, Elegant